The ISSF House at shooting sport’s site in Chateauroux during the Paris 2024 Games will be a manifestation of the New Era proposed by Luciano Rossi when he took up his role as ISSF President.
Situated close to the Olympic shooting ranges, the state-of-the-art ISSF House will offer a warm welcome and a comfortable base to athletes, global media, members of the shooting sport community and a range of special guests.
It will change how the world sees and engages with shooting sport, starting from the Olympic Opening Ceremony on July 26 and through all 10 days of scheduled competition.
The ISSF House is expected to host approximately 3,000 guests for socialising, networking and exclusive gala dinners, providing real ‘money can’t buy’ experiences with some of the most influential members in global shooting.
The ISSF is working tirelessly to transform the sport under the spotlight of Paris 2024 and will offer a wide range of sponsors the chance to capitalise on this partnership opportunity.
From a commercial viewpoint, ISSF House will offer brand exposure across the venue, hospitality access to drinks receptions and gala dinners and significant amplification on digital channels through the ISSF and sports media.
Details of the ambitious ISSF House project were unveiled last weekend during the 50th IWA OutdoorClassics International Trade Fair for Hunting and Sport Shooting in Nuremburg.
ISSF President Luciano Rossi, ISSF General Secretary Alessandro Nicotra di San Giacomo and Commercial and Marketing consultant Michael Harvey made a presentation to the Industrial Shooting Platform (ISP) after being introduced by Mauro Silvis, Secretary General of the World Forum on Shooting Activities (WFSA).
In a speech, President Rossi said he was happy with the way the ISSF was now growing in terms of its new Marketing and Communication strategies.
He also emphasised the exciting possibilities and commercial opportunities raised by the ISSF House project.
The House will also include a dedicated media room which will offer interview opportunities with Paris 2024 athletes and medal winners and other legendary figures in the sport.
Full details and images of the ISSF House can be viewed here: https://www.issf-sports.org/theissf/organisation/issf_house_project.ashx
