It is impossible to ignore the massive, national story that the Iowa Hawkeyes are. They are rockstars in every arena they go into and that is translating to television just as much.
Led by Caitlin Clark, the Hawkeyes are drawing massive ratings and garnering more and more national coverage with each passing game. The Hawkeyes are rewarding networks and streaming services handsomely as they have set the record for viewership on six different networks.
The Iowa Hawkeyes own a stake in the claim of being the most-watched women’s basketball game of all time on ABC, Big Ten Network, FOX, FS1, NBC, and Peacock.
The Iowa viewing crazy is only sure to continue when they host Ohio State on Sunday which is televised on FOX and could be poised to break another viewing record. Not only does this game feature two top 10 teams vying for a No. 1 seed in the NCAA Tournament, but it comes on the heels of Caitlin Clark’s announcement that she will be going to the WNBA Draft after this season.
As Caitlin Clark’s time in the women’s college game comes to a close, networks are going to be battling for who gets broadcast rights to the Hawkeyes’ remaining games. With the Big Ten Tournament and NCAA Tournament coming up, Iowa is sure to be headlining more networks down the stretch this season.
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